Import Business
Film
Import Business
A platform that connects worldviews with markets through value exchange.
This is the central pillar of YORODUYA TRADE.
Leveraging the storytelling and cinematic expression cultivated through filmmaking, the company’s mission is not merely to import products, but to bring entire brand worlds into Japan.
In 2025, at the international trade fair Maison & Objet in Paris, YORODUYA TRADE acquired the exclusive distribution rights for Japan.
Beginning with its exhibition at the 102nd Tokyo International Gift Show “LIFE×DESIGN 20th,” the company is accelerating its full-scale entry into the Japanese market.
As a bridge connecting “first encounters,” YORODUYA TRADE designs value exchanges between Japan and the world— placing the import business at the heart of its activities.
Film
A craft that visualizes invisible emotions
The roots of YORODUYA TRADE lie in filmmaking. Kento Nakashima began producing films in 2015, founding the short film collective Asahi-dan.
He has independently directed, written, and edited nine works.
These include Waiting for the Monster, SISTER, and the Re; series.
In 2020, he was selected for the Tokyo Metropolitan Government’s “Art to the Future!” project. With a bilingual (Japanese/English) production structure, he continues to explore ways to visualize emotions, relationships, and the scripts of human life.
The skills cultivated through filmmaking— the ability to build worlds and the ability to convey stories— are deeply integrated into YORODUYA TRADE’s import and brand strategy.
Profile
Kento Nakashima Creative Importer / Founder, YORODUYA TRADE
Kento began his career as a stage actor, learning the essence of “moving people’s hearts” through hand-selling tickets and direct outreach.
This hands-on experience in real human communication—not theory— became the foundation of his approach to brand building.
He later produced nine films, refining his ability to visualize stories and craft immersive worlds.
By integrating the power to create a worldview with the ability to deliver it, he expanded his field into the import business.
“Because we are not yet defined, we are free to choose more than anyone else.”
Guided by this belief, he continues to build a brand that connects people, stories, markets, and futures.
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